Navigating Cultural Divides via Identity Work: Bulgarian Migrant Entrepreneurs’ Tactics in the UK

ABSTRACT The changing geopolitical landscapes and increased migration flow across the world call for a fresh perspective on sociocultural economic integration of migrants in their new ‘homes’ ‘communities’. In this qualitative process study, we provide insight into identity work dynamics that underlie interfirm cooperation business context. We see sample Bulgarian migrant entrepreneurs as knowledge boundary spanners who employ tactics development shared norms values facilitate exchange between home culture UK host This study suggests spanning is enabled by temporal process, characterized series inward outward tactics. interplay occurs over phases identifying differences, adopting cues, finally, realizing hybrid identity. article contributes to entrepreneurship literature exploring underlying mechanisms entrepreneurs.